For companies that fall under the European Union, you have a deadline to prepare for. It comes in the form of your critical data backup and security policies and security. The official journal of the European Union has given companies until the 25 May, 2019 to become compliant.   What does this all even mean? […]

Today, the most of marketing is focused on online efforts, such as SEO and social media. So much that entrepreneurs tend to forget how effective offline interactions still are, as well as how essential they are for taking into consideration. While your website may be your storefront, online means aren’t really the only way to […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]