Doing business on the internet is getting tougher by the day. This is one the most volatile business environments and with the increasing competition, more brands are at risk of losing business to their rivals. This fast paced marketplace is making it harder for marketers seeking to leverage growing numbers as they are not able to master emerging trends in time.
One notable trend in online marketing is the application of social media in online marketing and as an online marketer, you have to stay abreast of such developments. If you have been struggling to boost your brand on the fast paced internet market, you need to get more insight on how social media can help you do this.
Importance of Search Engine Optimization (SEO)
One of the toughest tasks a marketer has to perform is maintaining relevance on search engines. Many websites are still struggling to make a breakthrough on search engines even though they have invested heavily in fantastic websites. The problem lies in poor search engine optimization (SEO) which leads to low ranking on search engine results pages (SERPs).
Search engine optimization remains one of the most misunderstood online marketing strategies and it is no wonder many webmasters are finding it hard to take advantage of growing internet user numbers. Without a solid SEO strategy, your site cannot rank highly on SERPs and in return, you cannot meet your business goals. A 2015 study now shows that over 75% of internet users don’t bother visiting websites that are not appearing on the first page of search engines.
An Outbrain Content Discovery and Engagement Report shows that Google search is the main source of internet traffic to websites. In essence, your website should rank highly on search engines if at all you expect to attract traffic.
There are so many factors affecting an SEO campaign. For instance, a Techcrunch study says 10 of the world’s busiest websites are found in the U.S. but then again, 86% of their visitors are from outside the country. In such a case, reaching the target audience can be tricky. At the same time, SEO tools that were hitherto popular such as link building and keyword stuffing cannot pass muster, especially due to the Google algorithm updates.
Social Media for SEO
Consider these simple figures; Facebook boasts over 1.7 billion monthly active users (MAUs) while Instagram has over 500 million monthly active users (MAUs). There are over 300 million monthly active users on Twitter and millions others on other social media platforms including Snapchat, Periscope, LinkedIn, Weibo and Google+.
These numbers highlight the power of social media which a good marketer can harness to boost their online success. If your website is struggling to attract quality traffic and better conversion rates, you can now use social media as part of your SEO campaign. Below are some tips to help you leverage the power of social media for search engine optimization:
- Create a Social Media Strategy
If you are planning to launch a social media campaign to boost traffic, always start by building a roadmap. There must be a plan that will guide social media usage. Most businesses which are decrying low ROI when using social media approach these networks the same way an individual user would. You will find Facebook accounts without any description of the business and no posts. This is a mark of inept social media for SEO.
Always start by finding the right social media tools to use and agree with your marketing team on what is to be posted, when and by whom. This means there will be a consistency on your social media handles which will eventually grow your brand. A haphazard social media strategy is counterproductive and you will end up disappointing your target audience.
- Start Getting Followers Organically
One advantage of social media is the fast flow of information and this can help boost the number of your followers rapidly. You can easily integrate other marketing mediums including print to launch your social media campaign in order to reach a larger audience. Once people start talking about your social media presence, make sure you engage the early adopters through incentives such as referrals rewards. The more brand mentions on social media, the better the impact of your SEO strategy.
- Stay Active on Social Media
The more visible your brand is the better. It is always tricky to balance how frequent you should post but you should always allow enough time to let your audience digest the current post before posting another one. If the conversation is going on rapidly, always make sure you guide it around the initial post in order to meet your SEO objectives. Always make sure you are engaging with your followers as this increases their trust in your brand and makes it more likely for them to visit your website.
- Optimize Your Content And Profiles
The same principles that guide your online SEO strategy must also be applied in social media SEO. For instance, create content and profile descriptions that utilize relevant keywords which would boost traffic to your website. More importantly, create content that can be shared rapidly and easily and always take any chance to include your contacts, call to action and physical address on your description. It is also important to tell people what you want them to do depending on the social media network you are using. For instance, do you want them to repost, retweet, like or follow?
- Find 3rd Party Endorsements
You can achieve your SEO objectives on social media by increasing your brand mentions. Such mentions should come from authorities in your niche. Start by visiting authority social media networks and then follow them before seeking endorsements. Internet users are more attracted to such posts and they will eventually come for more.
Gaining traction online is hard for a new business website. However, you can use social media to overcome such hurdles. There are many networks with a high ROI and you just need to develop the right strategy and make sure your posts remain relevant. Your SEO strategy just became easier to implement with social media; why keep struggling to gain traffic?
Author Bio: Lalit Sharma is an SEO consultant who runs a SEO house called Ranking By SEO. He is specialized in link building and other SEO related activities. You can also find him on Twitter, Google+ and his personal blog.