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Google is Still a Simple Machine.
And This is How it Works…

Updated: Feb 28, 2017

I’m gonna keep this one short, because it’s truly a very simple matter to rank a site, a page or a video in Google’s SERPs right now.

And before I just dive in and lay it out… I need to make it clear that though Google is indeed a “complicated” machine, the bottom line is that it’s still just a machine.

Google can’t “detect” good content. They can’t “detect” the motive of a link. And they can’t “detect” a legitimate site from one that’s been built for promotional purposes. They truly can’t.

If they truly could detect those things – then why are they so heavy-handed when it comes to handing out penalties, manually de-indexing link networks (that they have to physically discover), insisting that people use “nofollow” when linking to their own stuff, and actively encouraging people to report “link sellers”?


The SEO recipe is simple. Here are the ingredients:

1) Unique content

Whether your ranking target is a single page (like a press release URL), a YouTube video, a 5-page minisite, a 20-page official client site, or a 1,000 page ecommerce store… the bottom line is that everything that Google indexes on that property needs to be unique, and not published elsewhere.

The content should just be naturally relevant to the respective page’s title tag (keyword target). No need to worry about keyword density levels.

2) Relevant, focused title tag(s).

This is still the primary ranking signal, pretty much across the board. Your target keyword needs to be prominently featured in the target page’s title tag. So if you want the homepage of a site to rank for “Cosmetic Dentist Phoenix”, then the title tag should be something like: “Dr. John Doe – The #1 Cosmetic Dentist in Phoenix, AZ”. No need to stuff, repeat or overdo it.

And on that note…
3) Just target 1, or at most 2 keyword targets per “thing”.

By “thing” I basically mean URL (video, page, root domain, etc.). So this means that your title tags should only contain 1-2 keyword targets, essentially.

4) Make sure it loads fast.

This only pertains to sites that you’re hosting. Use tools like to see how it scores on the load-time front.

5) Only have Google index “full content” pages.

By “full” I mean each page on your site that a spider can access should have minimum 300 words of text, all unique. Basically, this is so you can avoid tripping a Panda penalty.

6) Get high PR backlinks, period.

Depending on the keyword, it could literally just require a handful. Whether these are white hat (guest-posts or tiered/pyramids), gray hat (High PR niche posts, High PR squared, etc.) or all out black hat (buying links from other sites directly, doing SAPE blasts, etc.)… it truly doesn’t matter. The quality of the links is basically just a risk level.

The result will be the same. A PR4 link is a PR4 link, regardless of whether it’s “real” or not. The only variables that matters are cost and purpose. If your goal is to rank an off-site traffic asset that can easily be “rebuilt” or resubmitted, etc… then you should get the cheapest High PR links possible, in the most consistent format possible.

If you’re ranking a client’s official website, and they’ve got the budget, then acquire all of your High PR links with guest posting primarily, and some tiered linking (which takes longer to build pagerank, but is a good complement to the guestposts).

Vary your anchors with these High PR links. Ideally, every link should have a different anchor or variation.

How many do you need? No idea. Depends on the market, keyword, etc. Start with at least 5-10, and then just keep ’em coming steadily until you’re on the 1st page.

7) Throw in a press release & some local business listings (if it’s a local biz) for nothing other than diversity… This is not really where your rankings will come from, but it’s a good way to naturally round out the link profile, and keep your High PR stuff a bit more under the radar.
With these, it is literally ESSENTIAL that you’re not using keyword anchors. Use branded, & naked URLs only.
And finally…

8) Do this with something FRESH.

This is not a rescue recipe, for an old site that has a history. This is for new stuff: New web sites, new videos, new blogs, new authority URLs (like a press release on PRWeb or SBWire), etc. Fresh stuff will rank fast.

And that’s it.
That is how you rank literally anything, for anything, in 2017 – all day long.

Sound too simple? Too easy?

Well, why don’t you run a split test. Try this approach, and see how it stacks up against creating “good content”, and waiting for the world to share it naturally.

Feel free to report back with your findings 🙂

But in all seriousness, folks… it really is that simple. So don’t be paralyzed, or stuck in the mindset of having to do “everything right” and follow Google’s “guidelines” to a tee.

This is what works. It works basically every time, barring few random exceptions.
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