Edwin Watts Golf SEO Case Study

 

Edwin Watts Golf contacted PopNet Media about managing their SEO needs from 2009-2012. During that time we did a complete overhaul of their on-page SEO as well as creating a content plan and back linking plan, which resulted in increases across the board for many prime golf keywords.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
 

Challenge

To increase search engine rankings for non-branded keyword terms and product specific terms.

Solution

We came up with an aggressive tagging plan where we found the right keyword that Edwin Watts should be targeting to get search traffic.  After implementing the necessary on-page factors we then began to build a off site back linking campaign.

Results

We achieved numerous prime keyword rankings on the front page of all search engines including the prime keyword 'golf clubs'. This resulted in a 22% increase in sales from SEO traffic over this time period.

0.09% CTR

20% less CPA

272% ROI

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