Bankrate.com SEO Project

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Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Challenge

To grow key landing pages visibility in the SERPS. Current rankings are from 3-5 and to move these up to ideally #1.

Solution

We helped the SEO team at Bankrate by consulting with them on some best practices that have worked in the past on previous projects. Our detailed plan included a large backlinking campaign that included strong white hat links from edu and gov sites as well as content strategy to get organic links.

Results

After two months we noticed an uptick in a few keywords which resulted in over $10k per month just from moving up one position on a few keywords.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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