Effective SEO Strategies For Ranking In 2018

  • February 12, 2018
  • SEO
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When you have a business, you shouldn’t only focus on your local area. The Internet works wonders, bringing many people together, as well as potential clients around the world. That is why many companies and businesses begin developing their own websites to showcase what they have to offer to other potential clients from all over the world. But of course, you’ll have to know how to optimize your website to garner more traffic. It isn’t just about publishing your website and hoping for more traffic. It’s also about your SEO ranking, ensuring that you’re on top of the search engine results of people interested in your niche.

But how can you make sure you’re on top? Read on as I show you awesome SEO strategies to follow so you can grow your business!

Here are the eight best ways you’ll be able to increase your SEO ranking for your business’ website:

  1. Cleaning Your URLs

Make sure that you have clean URLs instead of having an extremely long website name that’s filled with numbers or jumbled letters. Cluttered URLs are definitely not trustworthy and may have people think twice before they click on it. Another downside to cluttered URLs is that it won’t be easily remembered, nor is it readable. Viewers will not know what the website is about and will be hesitant to click on it, thinking it’s spam. So it’s best to have a clean URL which is easy to read and shows what the page is all about.

  1. Search For Useful Keywords

Keywords are one of the other vital aspects of SEO ranking. It’s best to have a keyword tool so you can find keywords you can use which are related to your niche and which are usually searched by Internet users. But these keywords shouldn’t also be TOO competitive for ranking in search engines. After you do find effective keywords, make sure you search it on popular search engines and utilize it in ways that it blends well with your content. Through mentioning the keyword a certain number of times, you’ll be able to be shown on the top of search results when users type in that specific phrase or word.

  1. Write Naturally and With Awesome Content!

Keywords are crucial to rank high in SEO but that doesn’t mean you can add it in all your paragraphs and expect it to work. Keyword stuffing is an issue and an ineffective way to garner more traffic. Search engines like Google may actually penalize you if you continue to stuff keywords in your content! Plus, people won’t want to read an article filled with just keywords or wrong grammar. Make sure that you write engaging content and show candidness into it. The more engaging your content is, the more hooked people will be and it will then boost your website’s ranking!

Also, make sure that what you write is interesting and free from any errors. I recommend you to write easy-to-read articles which have headings and subheadings, as well as images which will target your keyword.

  1. Link Your Pages Internally

Another must is to have internal links to your pages, may it be from your own website or other influential websites. Through linking your website around high-authority pages, you’ll be able to boost your ranking with Joel House SEO. Not only should you add your links to other content on your website (making sure it’s relevant), but to other blogs as well. Begin to contribute and write guest posts for other websites so you have the opportunity to add your link to it. Through doing this, Google can crawl and index the website, which will have your website pop up when people search for something related to what you have to offer.

  1. Focus On Mobile Searches

Did you know that almost all smartphone owners use their phone to search and check out websites they are interested in? Plus, Google is now prioritizing “mobile-friendly” with their search index. That’s why you should make sure that your website is mobile-friendly!

  1. Paid Searches Are Effective For Mobile Devices

Besides making your page mobile-friendly, it’s best to have paid search for mobiles as well. Sure, free search (SEO) is also important, but it’s time to begin with paid searches as well, which can actually boost your website to 50%!

  1. Utilize Social Media

Almost everyone around the world uses social media. What’s great is that social networking websites like Facebook now have an avenue for businesses as well. Post your ads, create your own page, and begin engaging with your customers. You’ll be able to reach out and converse with a lot of potential customers from all over the world.

  1. Have A Good Online Reputation And Stay Updated

One of the best ways to ensure that you have customers always coming in is if you continue to update your business’ information. Make sure that you update your opening hours, your address and contact information. You should also have current positive reviews, as many consumers would read these to see if your business is good to transact with. Encourage your customers to post reviews about your business and you’ll be able to build a trusted reputation to make your website and business grow.

Wrapping It Up

And there you have it! Having a website for business isn’t just about optimizing your website and making it look interesting. You will also need to one-up your competitors and stay on top of search engine results to truly garner more traffic. With new SEO strategies to help with making your website noticeable around the world, you’ll be able to become more successful with your business!

I hope that these effective SEO strategies for your business website helped you out. So what are you waiting for? Begin utilizing any of these strategies today and become better with your business now.

If you have any questions or would like to share your tips and experiences on optimizing your business website, then comment down below. I would love to hear what you have to think.

Author bio – Joel House helps small to medium businesses grow their revenues through increased search traffic. As the owner of Australia’s highest ranking SEO Agency, he has a burning desire to help small businesses with SEO that actually works. When he isn’t helping small businesses grow, he is furiously reading to stay on the cutting edge.

Online marketing wizard during the days and weekend hockey warrior.

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