Previously this month, Niantic Inc. (previously an internal start-up at Google) released Pokémon Go– a free-to-play, location-based increased reality mobile game– sparking a cultural phenomenon on a worldwide scale. Considering that its release, the app has actually been smashing records and logging unmatched usage metrics. To call simply a few: Fastest rise to the top […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]