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Social Media and SEO- 6 Steps to Get Brand Awareness

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Whether it is a start-up or an established business, there are certain golden keys that you must follow in order to bring in more audience to your brand, and also to create a perpetually growing social media following. While it might be very easy to assume that all you need to capture a huge audience […]

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Meet Your Sales Target with Proper SEO Marketing

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Companies engaged in SEO services have a collection of SEO marketing policies to serve their clients. These are inclusive of all the basic tools meant for SEO marketing like, link building, social bookmarking, website content, SEO website designing, SEO website hosting, PPC or Pay Per Click campaigning, SMO or Social Media Optimization and others. Most […]

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What Is Responsive Web Design?

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This is something I get asked about all the time from small business owners.  Please look at our responsive web design service for full details.   WHAT? Responsive web design (RWD) is a technique to web design targeted at crafting sites to offer a most favorable viewing and interaction experience throughout a large range of […]

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How Great Content By Itself Will Bring Traffic & Natural Backlinks

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I have actually been publishing Sites because August 1996. Although I have worked at enhancing exposure for sites through all those years, I have actually never seen content cannot bring traffic, links, and leads. I have actually even enjoyed spam blogs drive traffic, links, and leads. When Web online marketers smugly tell you that just […]

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Our Formula For SEO for E-commerce Websites

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There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re probably also missing out on sales. Whether you’re just getting started with a new […]

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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

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The Importance of Anchor Text in Back-links

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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

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Strategic Use of Images in Search Engine Optimization

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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

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Google now discounts all reciprocal links

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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]

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